The Lego brick can be described as classic toy that kids and adults likewise can’t receive enough of. Its simple design and intuitive engineering allows kids to create anything at all they visualize, from little robots and cars to larger-scale structures just like cities and castles.

Seglar is also a business that beliefs creativity plus the imagination. Their employees ought to bring their very own ideas to the table when designing new products, as well as customers : called AFOLs or “adult lovers of LEGO” – happen to be invited to participate in the production process.

Founded in 1932 by Ole Kirk Kristiansen, the PROFANO company was named for two Danish ideas: lego and godt, which means “play very well. ” The wooden toys that made up the early a lot of the business had been a major component to the success of the claims, but a warehouse fireplace destroyed them in 1960, leading to Lego managers to focus solely on the Lego construction system.

As the Lego System gained in popularity, therefore did you’re able to send international enlargement. In 1956 the first foreign sales part was created in Germany, and then offices in Switzerland, France, and Sweden.

Back in the 1960s, Seglar restructured its functions. Its head office were went from Billund, Denmark, to Copenhagen, and supervision was decentralized. The original movie director, Ole Kirk Kristiansen, remained in charge of the corporation.

The company’s key product continued to be the Lego brick, but it began to develop additional types of products to compete with different construction doll companies. These included places that merged the LEGO brick with other elements, such as wheels and magnetic motors, and the Minifigure line.

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